Current Cloud Apps UI is hard to use, thus new customers may have hard time to understand the power behind our product. From my experiance, good UI with good UX is must-have to sell product to Product Owners that are not very technical. You can have great API, but if you have crappy UI it will be very hard to sale the product. Otherwise we all would use right now terminal instead Windows or Mac OS. UI should be the greatest demo experiance for customer, so sales team show how easy it is to use, and what great features you can achieve.